What the heck do I mean by “repurpose?” Well it’s when you do one thing and then spin that one thing into many. Let’s take a look at how this might work.

1. Write a top ten tip sheet. My first one was called “Top Ten Ways to Live Authentically.” I wrote it 10 years ago and put it online and I still get feedback from it!

2. Flesh out each of your top ten tips into a few paragraphs and now you have an article. Write a 400-600 word article expanding on your top ten tips. You put a “call to action” resource box at the end of the article. A resource box is the jargon term that online article databases use...kind of like a byline, only it’s much more.

Don’t make the mistake of using the few sentences you have here by talking about your bio data. Instead, give people a reason to go to your website and get something free, and of value, in exchange for their email address.

That one article becomes a client list builder. And the beauty of it is that article remains online for a very long time AND other website/blog owners looking for good content, may ask you if they can post your articles WITH your website, on their webs/blogs...this happens to me several times a year.

3. Create an e-course out of your top ten tips. Set them up in an autoresponder like Aweber or 1shopping cart. Now you have something of value to give away in exchange for a person’s email address. AND the best part is, they will receive 10 different emails from you, maybe one a week. That helps build relationships. If you’re really on top of it, you’ll have a call to action at the end of each of the weekly emails.

4. Rework your article into a press release. The key to getting your press releases published is to tie your content into something interesting and newsworthy. An example from my biz might be to write about how self employments may be the key to turning around the economy and then add the content of my article.

You can submit press releases to your local newspapers, business journals and online for free (or fee). One free online source is www.1888pressrelease.com.

5. Create a teleseminar based on your article content. You don’t need to reinvent the wheel. Your content can be used in many ways. Teleseminars are a great way to build your list and to promote an upcoming fee-based teleseminar series.

6. Create a video of you teaching some of the content and post it on YouTube. You can do this easily with an inexpensive FlipCam. It doesn’t have to be professional. Just be you. YouTube gets tons of web searches each day. Some folks just plain prefer to learn by video.

And that’s just the beginning! The next time you decide to create something, brainstorm all the possible ways it can be used.